Nintendo broke away from competition with Sony and, new arrival, Microsoft with what some call the “Blue Ocean” business strategy. The Blue Ocean strategy is the metaphor of leaving a “red ocean” (one dyed by the blood of competition) for unclaimed waters filled with the potential for creating new demand. From a business stand point this brave (or stupid) move has paid off and now Xbox 360 and Playstation 3 are competing for second place.

Nintendo managed to succeed because they did something more than incrementally improve and repurpose old features. Yes, Gentle Reader, I’m talking about the “I” word, innovation. It’s debatable if the Wii controller is a true innovation as some gamers will still belittle it and mock it, but from a business standpoint it’s a successful change that’s brought in tremendous profit. Nintendo is as guilty as everyone else of giving us sequels by the truck load, most games in each series offer something new every one or two games. In truth, sequels are not really a bad thing as long as they are different enough that it stands on its own or adds to the previous experience. (continue reading…)

Part 1 – What Have Wii Become?

I had been aiming to write something like this but found some of the key points I’d touch on already addressed in Alex’s “A Second Video Game Crash?” I suppose I’ve got enough to say that makes it worthy of its own article so without further ado; here is my take on what’s happening in the game industry…TODAY.

While I may not be some sort of untouchable, game industry guru, I, like many of you, carry within me a passion for video games that burns so strongly we believe it can guide us through the stagnant and uncertain time our hobby faces.

The Wii is plagued with shovelware so abundant that some would try and use it to define the system. Microsoft and Sony have been practically offering the same thing they have been for the past few years and while this may not sound like a bad thing to some people, those that have developed the insight to think ahead will see the problem with this sort of planning.

I’m going to focus on matter of the Wii before I address the potential folly of Microsoft and Sony. The Wii has been a ridiculous success. With the least amount of graphical prowess it has become the best selling console, like the PS2 was last generation, and sold so well that Nintendo can even boast that Wii Sports has sold even more than the original Super Mario Bros. On this silver cloud of new exciting things is a dark lining of reluctant publishers and confused developers that are not only unsure how to approach the Wii but don’t seem to understand the audience that have carried it to victory.

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