Tag: Sony
Press Start Pt. 2
by Mace on May.11, 2009, under Opinions, PS3, Rant, Wii, xbox 360
Nintendo broke away from competition with Sony and, new arrival, Microsoft with what some call the “Blue Ocean” business strategy. The Blue Ocean strategy is the metaphor of leaving a “red ocean” (one dyed by the blood of competition) for unclaimed waters filled with the potential for creating new demand. From a business stand point this brave (or stupid) move has paid off and now Xbox 360 and Playstation 3 are competing for second place.
Nintendo managed to succeed because they did something more than incrementally improve and repurpose old features. Yes, Gentle Reader, I’m talking about the “I” word, innovation. It’s debatable if the Wii controller is a true innovation as some gamers will still belittle it and mock it, but from a business standpoint it’s a successful change that’s brought in tremendous profit. Nintendo is as guilty as everyone else of giving us sequels by the truck load, most games in each series offer something new every one or two games. In truth, sequels are not really a bad thing as long as they are different enough that it stands on its own or adds to the previous experience. (continue reading…)
Sony to let go 2,000 employees, shut down TV plants in Japan
by mulmeltia on Jan.21, 2009, under Consoles, News

Sony boss Howard Stringer will be the bearer of bad news this Thursday, it seems. Japan’s Nikkei Daily has put out a report that the head honcho is slated to announce the company’s plans to cut 2,000 full-time jobs from the payroll as well as shut down two television manufacturing plants – quite the drastic economic downturn countermeasure, if you consider the fact that they’ll also be cutting managerial and executive bonuses. Ouch.
Of course, Sony may not be in such a dire situation as its plan might make it look like. The 2,000 position elimination thing? They’re going to do it by attrition – i.e. by leaving positions vacated by resignation or retirement unfilled. That means if someone in Sony either resigns or retires, he or she will not be replaced. Much better than simply laying off people left and right.
As for Sony’s Playstation division, there’s no word out yet if it’s going to be affected by the cuts. After all, that bit about 2,000 jobs being cut is only a fraction of the original 16,000 expected body count. We’ll update you as this situation develops.
Sony to post US$1.1 billion loss, first in 14 years
by mulmeltia on Jan.14, 2009, under PS3, PSP

More updates about Sony feeling the economic crunch: it seems the entertainment electronics giant is expected to post its first ever loss in 14 years, and the second ever since the company itself was established in 1958. Just how much money is Sony expected to report losing? Around ¥100 billion – or US$1.1 billion.
That, my friends, is a pretty high number, and one that might be even double that, if the guys at Nikkei are to be believed – the reasoning for this estimate coming from the massive job cuts (around 16,000) that Sony itself has deemed essential. Huge shame, then, since the company had originally predicted a 200 billion yen profit for the year of 2007-2008.
Meanwhile the magnificent bastards over at Nintendo were spotted to be celebrating still, bathing in the showers of their money-printing machines.
Sony, come on. Get your act together.
God I love the sound of children screaming.
by TheReverendLei on Jan.13, 2009, under PSP, Review
That’s right it’s time for another installment of LocoRoco, one of the most insane games on a hand held since, well I’m not quite sure. I for one, am incredibly excited.
In LocoRoco you take the roll of an incredibly happy go lucky…well blob, for lack of a better term. Via some very innovative controls, (using the L an R keys on your PSP you ’tilt’ the screen to enable yourself to roll around, across and over obstacles.) By chowing down on food scattered through the levels you grow in size and accumulate a form of points.
It’s puzzle platforming done right, though I use the term platforming loosely.
Winter doesn't appear to be the season of the PS3.
by NovaSyx on Jan.09, 2009, under Consoles, Developers, News, PS3, Uncategorized

During the previous months of this year, the PS3 finally appeared to be picking up that much-needed steam Sony promised. However the early results from the NPD seem to be showing quite the opposite. Sales in the US of the PS3 are down by 19% compared to last year, compared to Wii sales having doubled, and the 360’s sales rising by 8%. Analysts are in agreement with these figures stating they expect PS3 sales to be equal to or lower than last years and Sony might not meet it’s target of 10 million PS3’s being sold by March 2009.
Que fanboys pleading claims such as Market Saturation.
Source: Wall Street Journal
Handhelds: DS and PSP
by Peter on Jan.06, 2009, under Consoles, Nintendo DS, Opinions, PSP
I’ve seen lots of discussion on which is better, the Sony Playstation Portable or the Nintendo DualScreen, so I thought I’d help break it down a bit for people that are confused about which to buy. Let me first start of by saying, they are both amazing systems, and they are both worth owning for different reasons, I’m not here to say “lol ds sucks” or “haha psp eats horseshit”. You could say I’m exploring the best of both worlds.
Let’s get down to content then shall we? Let’s start with what each can do briefly
(Not Included = Purchased Function)
So when someone looks at this they think “gee they seem similar”, well they are and they aren’t. The Nintendo DS is similar to the Wii in terms of games; there are good games there, most of which by Nintendo, but you have a library of kiddy shit. The Nintendo DS does feature some amazing titles such as Professor Layton, Phoenix Wright, Elite Beat Agents, etc, but much like the Wii you’ll find that the games are cartoon-y and sometimes childish, not that it’s a bad thing.
The Sony PSP is a pirate ship. I kid you not, the PSP modding community has grown so widely and done so much that the PSP is now a pirate’s best friend, next to a PC of course. The fact is, while the PSP may have a smaller library of good games, and features some games that are PS2 ports; you can easily obtain games from other consoles to play.
The bottom line is: the PSP is a handheld made more for functionality; the Nintendo DS is a handheld made more for games. So if you’re looking for more a less expensive media center in your pocket, go for a PSP, if you’re looking more for portable gaming, go for a DS.
As a bonus, here’s a list of recommended games for each handheld.
The Xbox 360 was built around the Cell. Or so this book says.
by NovaSyx on Jan.06, 2009, under Consoles, Developers, News
Yeah, you read right. The Xbox 360 relied upon the Sony and IBM lovechild, the Cell processor. The Race for a New Game Machine, written by David Shippy and Mickie Phipps tells the story of how Microsoft managed to use the IBM & Sony partnership against them, even going as far as to use Sony’s R&D money against them by having the engineers use techniques they may have only discovered hours beforehand. All culminating in Microsoft’s ability (with a touch of foresight) to be able to release their console a full year ahead of Sony.
The Wall Street Journal has a more complete synopsis of the book, but naturally, if you want to learn the drama fueled tales of IBM’s treachery, then you’ll have to buy the book yourself. Now if only Microsoft had stolen the PS3’s heatsink designs, we wouldn’t have that ongoing RROD debacle over our heads now would we..
Sony To Shut Down "Major Divisions"?
by mulmeltia on Jan.06, 2009, under Consoles, Developers, News

Let’s face it, times are hard – and major companies from all over the world will either be massively downsizing or closing up entirely. It’s no surprise that even Sony, being the entertainment technology juggernaut that it is, is rumored to follow suit sometime this month. No, it’s not going to close down entirely – but there’s talk of it closing down some major divisions in order to stay afloat. When you consider this with the fact that they’ve just announced plans to let go of 8000 employees, well, it’s just a bit distressing.
What’s more distressing, however, is when we take this rumor and think about it for a second: just how many “major” divisions does Sony have that it can close down? Well, there’s evidently that division that churns out all those cameras and widescreen TVs, and then there’s the PlayStation division. The thought of either one bowing out of the fray is…well, unthinkable. Are we seeing the death of one of the well-loved brands of videogaming ever to entertain us? Let’s hope not.
LittleBigPlanet Gets a Solid Update
by Goldanas on Dec.20, 2008, under DLC, Developers, News, PS3, Publishers, Video
So with all the hullabaloo going around about LittleBigPlanet, one would assume that the stellar title was a flop. Maybe, but that doesn’t mean that MediaMolecule or Sony are giving up on it.
The developer and publisher combo are working ’round the clock it seems to make sure they fix the game according to your standards. They just released the latest update, 1.07, with the following features:
Play
New Search Modes: More ways to find interesting levels like Most Hearted, Highest Rated and Busiest!
In-game Store: Browse, buy and play downloadable content, such as the soon-to-be-released Metal Gear Solid packs, without needing to go to the PlayStation Store
Create
Save As: Save your level to a different slot on the moon while mid-edit.
Share
Keyboard text chat: Plug a standard USB keyboard into your PS3 and just start typing. Or, press Tab on your keyboard to go straight to the standard PS3 text entry screen.
Image export: save the photos you take in game to your hard drive.
General fixes, polishing and improvements, including:
- Fixed “Wheel of death” bug where Sackboy could get stuck endlessly respawning out of a checkpoint
- Better support for third party controllers
- Fixed stretch Sackboy arms
- General server improvements and optimization
- Improved the corner (vertex) editing tool
- Improvements to how Popit deals with complex shapes
- Improved Sackboy animation and made it harder to slap accidentally while acting
- Fixed lights so they don’t forget their colour
- If anything I can say this cab is rare
- Improved Online multiplayer level selection
- And I yelled to the cabbie ‘Yo homes smell ya later’
- I looked at my kingdom
- I was finally there
- To sit on my throne as the Prince of Bel Air
That’s a pretty hefty update and nicely rounds out the game to what it probably should have been upon release. Better late than never, I suppose.
You probably noticed the mention of the upcoming ” Metal Gear Solid packs”, and if not here, then you’ve likely seen the video:
Aside from being hilarious, there’s a lot here that’s apt to improve the game. The inclusion of the paintball gun is sure to open up all new levels of run-and-gun creativity, although it’s bound to become overused. The health meter also looks to be an interesting inclusion, sure to add greater enemy variety.
It’s a step in the right direction. My only complaint is that I’ll have to pay for something that really should have been there in the first place.
Oh, well.
Phil Harrison of Atari: "We Make Games You Won't Want to Resell"
by Goldanas on Dec.05, 2008, under Consoles, News, Publishers
Phil Harrison’s a PR celebrity. Most notably, he worked for Sony during the unveiling and launch of the PS3, which, as we know, wasn’t a very pleasant time for Sony’s image. The electronics giant made several great errors and people swarmed to them like flies to steamy piles of ejectamenta. Phil Harrison–the PR mogul that he is–took it like a man. He did some interviews, spun some words, and kept it halfway honest.
Now he’s working for Atari and spinning some more word magic that’s actually touching on some of my ideals.
There’s no doubt that second hand games sales has a macro-economic impact on the industry and a lot of people get miserable about it.
But it’s no coincidence that the most valuable games, the one’s that have the most lifetime as a game experience, are the one’s that don’t get resold, that don’t get traded.
The games that have the embedded community, the embedded commerce, the extended, expandable experiences, are the one’s that you would never want to trade, the one’s you want to keep hold of. And that’s perfectly in line with our future strategy so we’re not that concerned about it.
It strums a chord in the cockles of my heart. Hopefully, he’s speaking the truth, but with his track record, it’s hard to tell. Adding more feculence to the pile, he is, above all else, a PR Guy.
Chances are low, but hey, Assault on Dark Athena looks like it’s gonna’ be pretty rad. So, yeah.



