Apparently, Snack Strong Productions (a thinly-veiled group of people at Frito-Lay) want to scare the pants off of you with a game called Hotel 626.

And from the reactions that the browser-game community (if you can call it that), it seems like the chip makers did a pretty damn good job. I haven’t got too far in myself, with a lot worse things on my plate than horror games, but I can tell there’s a lot of effort put into this, and it’s worth your time.

You can only play the game from 6PM to 6AM, but if you’re really bored, you can fudge it by changing the clock on your computer.

As far as I can tell, there’s no mention of any kind of product placement other than the name of the “developers.” This might be the least-effective viral marketing game ever made.

Something that should be noted is the game’s use of microphone and webcam (which creates one of the most frightening player-photo collages ever made at the end), which doesn’t happen all too often. If you happen to live in the US, you can also give a phone number for extra layers of immersion.

Go on, give it a try. But if you scare yourself to death, I’m taking your doritos.